GREAT BARRIER REEF FOUNDATION
60+ Reef-Saving Projects
Development and execution of a campaign to shift audience views from a place of low awareness and low perceived impact, to high awareness and high perceived impact. In addition, creation of a framework within which all of the Foundation’s communications sit to improve long term brand equity.
Leveraging comprehensive brand and audience insights, TD developed a cost-effective campaign and creative strategy that focused on delivering the right information, at the right time and in the right place.
A balance of emotive and informative storytelling and visuals were used to communicate a complex, detailed story in a way that was meaningful and engaging. The Foundation’s key Reef-saving projects were at the forefront of the campaign, demonstrating progress and underpinning hope for the Reef’s future.
4 x 15” impact videos
5 x 30” impact videos
1 x 2-minute board campaign video
5 x Digital advertising display suites
Social media assets
Digital Native articles
Retail Digital Boards
Return on Investment
INCREASE IN REPUTATION
INCREASE IN FAVOURABILITY
MORE WEBSITE VISITORS
OVERALL CAMPAIGN REACH
INCREASE IN SOCIAL FOLLOWERS
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strategic marketing • creative communications • superior service
1 Queens Parade, Newport NSW 2106
Locked Bag 2013 Mona Vale NSW 1660
P 02 9998 5333 • F 02 9998 5300