02 9998 5333

CASE STUDY
NATURE’S CARE

Healthy Care Chemist Warehouse Promotion

The Brief

Develop a cut-through national promotion to encourage purchase and increase dollar spend of Healthy Care throughout Chemist Warehouse pharmacies.

The Strategy

Leveraging Healthy Care’s brand ambassadors, and renowned celebrity home renovation experts, Kyal and Kara, TD developed, executed and managed a home renovation promotion distributed through Chemist Warehouse pharmacies nationally. The offer, ‘Spend $20 on Healthy Care and enter to win $20,000 and a home styling session with Kyal and Kara!’ aligned to social insights and motivated customers to increase product spend across the Healthy Care range.

The Deliverables

TD managed the promotion in its entirety from brief through to execution including:

Creative concept development
Digital and social creative
TVC creative
Trade communications
Print advertisement
POS (in-store Chemist Warehouse)
Promotion legalities and regulatory approvals
Prize sourcing and distribution
Chemist Warehouse liaison.

You might be interested in

Start it with Staedtler

STAEDTLER
Hero Brand Campaign

Quicker and Safer

BRISBANE CITY COUNCIL
Brisbane transport Campaign

Healthy Habits

DETTOL
Schools Program

strategic marketing creative communications  superior service

1 Queens Parade, Newport NSW 2106
Locked Bag 2013 Mona Vale NSW 1660
P 02 9998 5333 • F 02 9998 5300

Tactical Directions ABN 97-615-439-006 info@tdirections.com.au