02 9998 5333

CASE STUDY
NSW GOVERNMENT

NSW Net Zero Industry and

Innovation Program

Helping NSW to become more

resilient to a changing climate

Creative execution of a suite of collateral communicating NSW Government’s Net Zero Industry and Innovation Program -Government’s plan to support and partner with industry to reduce emissions and help NSW businesses prosper.

Leading the way in the race towards

net zero emissions

TD researched and executed a suite of highly engaging program communications that reflected the innovative and progressive nature of the Program and NSW Government’s ambition to achieve net zero emissions by 2050.

TD developed a creative direction that sought to elevate the content and drive interest, whilst ensuring each execution was recognisable as a NSW Government initiative.

A suite of infographics and iconography were integrated throughout to visually communicate complex information and improve the overall design appeal.

The brand colour palette was also strategically leveraged to categorise core focus areas and highlight key information. Dynamic, context-specific imagery then helped fuse the overall communications together and support the content.

The Deliverables

52-page accessible Program Strategy document.

12-page accessible Program snapshot document.

Social suite (Facebook, Twitter and Linkedin).

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Locked Bag 2013 Mona Vale NSW 1660
P 02 9998 5333 • F 02 9998 5300

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