02 9998 5333

CASE STUDY
ORAL-B

Oral-B Professional  

VIRTUAL BOOTH

The brief

Oral-B approached TD to develop a virtual booth for the ADA FDI 2021 World Dental Conference.  With the conference being online for the first time and with the absence of face-to-face detailing, it was mandatory the booth be highly engaging, easy to navigate (due to emerging new technology and new experience for the user) and showcase the professional products and offerings of Oral-B to the target market of dental professionals.

The strategy

TD initially designed prototypes of the virtual room including the structure, proposed navigation and interactivity and the overarching branded creative concept. Upon approval, TD then managed, built and cross platform tested the comprehensive virtual room including:

Branded assets (logos, products, etc)

Personalised avatars (to add a more personable experience with the absence of face-to-face detailing)

Videos (script, storyboard, production and editing)

Product collateral and links

Analytics to provide ongoing real-time reporting

The results

The development of the interactive booth proved highly engaging with the target market, justifying a successful alternative to traditional face-to-face sales detailing and activity.

Due to the success of this pilot launch, Oral-B have made the decision to continue utilising the booth for ongoing sales and marketing opportunities, changing the booth as required to tailor to the specific conference/activity.

You might be interested in

Start it with Staedtler

STAEDTLER
Hero Brand Campaign

Quicker and Safer

BRISBANE CITY COUNCIL
Brisbane transport Campaign

Healthy Habits

DETTOL
Schools Program

strategic marketing creative communications  superior service

1 Queens Parade, Newport NSW 2106
Locked Bag 2013 Mona Vale NSW 1660
P 02 9998 5333 • F 02 9998 5300

Tactical Directions ABN 97-615-439-006 info@tdirections.com.au