Oral-B approached TD to develop a virtual booth for the ADA FDI 2021 World Dental Conference. With the conference being online for the first time and with the absence of face-to-face detailing, it was mandatory the booth be highly engaging, easy to navigate (due to emerging new technology and new experience for the user) and showcase the professional products and offerings of Oral-B to the target market of dental professionals.
TD initially designed prototypes of the virtual room including the structure, proposed navigation and interactivity and the overarching branded creative concept. Upon approval, TD then managed, built and cross platform tested the comprehensive virtual room including:
Branded assets (logos, products, etc)
Personalised avatars (to add a more personable experience with the absence of face-to-face detailing)
Videos (script, storyboard, production and editing)
Product collateral and links
Analytics to provide ongoing real-time reporting
The development of the interactive booth proved highly engaging with the target market, justifying a successful alternative to traditional face-to-face sales detailing and activity.
Due to the success of this pilot launch, Oral-B have made the decision to continue utilising the booth for ongoing sales and marketing opportunities, changing the booth as required to tailor to the specific conference/activity.
You might be interested in
strategic marketing • creative communications • superior service
Suite 404, 20 Bungan Street, Mona Vale NSW 2103
P 02 9998 5333 • F 02 9998 5300