02 9998 5333

CASE STUDY
BRISBANE CITY COUNCIL

Quicker and Safer

BRISBANE TRANSPORT
INTEGRATED AWARENESS CAMPAIGN

Getting from A to B

TD developed a fun and engaging animated campaign to communicate to residents all the transport initiatives that Brisbane City Council are investing in across the city.

The campaign hook, ‘Getting you home quicker and safer. It’s all part of the plan’, demonstrates that Council acknowledges there’s more to be done, but there are plans in place to ensure a better transport system for the future of Brisbane. The campaign achieved mass reach with 30 and 15 second TVCs, and was also rolled out across animated digital screens, Adshels, press ads and targeted DLX mailers.  

Return on investment

#1

ranking on Council’s YouTube channel

hits on Youtube

%

increase in sentiment

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