BRISBANE CITY COUNCIL
Quicker and Safer
INTEGRATED AWARENESS CAMPAIGN
Getting from A to B
TD developed a fun and engaging animated campaign to communicate to residents all the transport initiatives that Brisbane City Council are investing in across the city.
The campaign hook, ‘Getting you home quicker and safer. It’s all part of the plan’, demonstrates that Council acknowledges there’s more to be done, but there are plans in place to ensure a better transport system for the future of Brisbane. The campaign achieved mass reach with 30 and 15 second TVCs, and was also rolled out across animated digital screens, Adshels, press ads and targeted DLX mailers.
Return on investment
ranking on Council’s YouTube channel
hits on Youtube
increase in sentiment
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strategic marketing • creative communications • superior service
1 Queens Parade, Newport NSW 2106
Locked Bag 2013 Mona Vale NSW 1660
P 02 9998 5333 • F 02 9998 5300