BRAND IDENTITY AND COLLATERAL
Emerald Planet is a leading Australian-owned manufacturer and distributor of smart, energy-efficient solutions, with deep expertise in LED lighting. With the industry undergoing a transformative period, Emerald Planet required a renewed brand identity that clearly communicated their unique selling proposition, expanded offering and market leading positioning.
TD facilitated a branding workshop with Emerald Planet stakeholders to define their brand strategy, including architecture, positioning and identity. These insights then guided the development and execution of a refreshed brand visual identity and style guidelines. To assist in a consistent delivery of the brand across all touch points, a suite of collateral templates were developed to support all brand creative users.
This was followed by the development and execution of their stationery, presentations, product catalogues, detailers, fact sheets, signage and packaging.
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