02 9998 5333

CASE STUDY
KERR ENDODONTICS

Kerr Endodontics
goes direct!

PROFESSIONAL LAUNCH CAMPAIGN

The brief

Communicate to Dental Professionals, nationally, that the purchase of Kerr Endodontics was going direct.

The strategy

TD activated a high-reach business-to-business campaign announcing their new direct to customer sales distribution model. To cut-through the market advertising clutter and increase campaign engagement, TD produced an innovative, interactive x-ray style mailer, distributed to Dental Practices nationally.

The mailer was further supported with professional advertising, digital assets, email marketing, events, telemarketing and sales team detailing.

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