02 9998 5333

CASE STUDY
NSW GOVERNMENT

Creating conditions for
NSW sectors to prosper

INDUSTRY SECTOR SUB-BRAND
IDENTITY AND COLLATERAL

The Brief

The NSW Department of Industry (DOI) creates conditions for NSW industry sectors to prosper and have access to a highly-skilled workforce, investment and competition. To help communicate the role the DOI plays in supporting industries and creating opportunities, TD were briefed to develop an industry sector sub-brand identity and execute across a suite of sector aligned collateral.

The Strategy

TD developed a creative strategy, including communication matrix, to ensure the industry sector collateral worked collectively as a suite, whilst also independently, specific to their sector. This was achieved through the use of consistent key brand assets, alternate brand hero colours and high-end sector specific imagery.

The sub-brand identity was executed across web accessible strategic documents, social assets, postcards, fact sheets, pull-up banners, digital assets, iconography, maps and graphs. The result was an engaging and consistent creative execution across all project deliverables.

You might be interested in

Bike Like Mike

GOLD COAST CITY COUNCIL
Bike Share Awareness

Quicker and Safer

BRISBANE CITY COUNCIL
Brisbane transport Campaign

Business Connect

NSW GOVERNMENT
Business Development Initiative

strategic marketing creative communications  superior service

1 Queens Parade, Newport NSW 2106
Locked Bag 2013 Mona Vale NSW 1660
P 02 9998 5333 • F 02 9998 5300

Tactical Directions ABN 97-615-439-006 info@tdirections.com.au