02 9998 5333

CASE STUDY
OFFICE OF SPORT

Beyond the Sport

AWARENESS CAMPAIGN

Developing a valued sport sector

The Office of Sport works with key sector partners to develop a vibrant and valued sport and active recreation sector that enhances the lives of the people of NSW. TD were tasked to generate brand awareness and increase utilisation of their Centres and offering.

The strategy

TD leveraged research insights to guide the campaign creative direction and selected communication touch points, lending itself to a highly targeted digital based campaign. The central creative idea, ‘Beyond the Sport’, was strategically developed to convey the depth of the Office of Sport’s services and the key proposition that there is more to sport than just sport skills.

The campaign was executed across mobile geo-targeted and targeted display advertisements, eDMs, social, video and internal communications.

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