OFFICE OF SPORT
Beyond the Sport
Developing a valued sport sector
The Office of Sport works with key sector partners to develop a vibrant and valued sport and active recreation sector that enhances the lives of the people of NSW. TD were tasked to generate brand awareness and increase utilisation of their Centres and offering.
TD leveraged research insights to guide the campaign creative direction and selected communication touch points, lending itself to a highly targeted digital based campaign. The central creative idea, ‘Beyond the Sport’, was strategically developed to convey the depth of the Office of Sport’s services and the key proposition that there is more to sport than just sport skills.
The campaign was executed across mobile geo-targeted and targeted display advertisements, eDMs, social, video and internal communications.
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strategic marketing • creative communications • superior service
1 Queens Parade, Newport NSW 2106
Locked Bag 2013 Mona Vale NSW 1660
P 02 9998 5333 • F 02 9998 5300