02 9998 5333


Oral-B Professional Programs

Integrated marketing solution

The brief

To maintain Oral-B’s ‘#1 dentist recommended brand worldwide’ positioning, TD were briefed to develop and manage their ongoing professional channel marketing.

The strategy

TD developed a central SQL database that enabled live up-to-date data population across all touch points. Specific stakeholder interfaces were developed, including a Dental Professional App and Sales Team dashboard.

TD leveraged Dental professional database insights to develop an overarching integrated solution within the Dental Professional channel. TD managed all activity including: Dental Professional app to opt-in and manage ongoing engagement and preferences in Oral-B programs and initiatives, power toothbrush usage and recommendation program, telemarketing, sales team support collateral and tools, creative communications and trade advertising, personal and patient sampling campaigns, conferences, symposiums and events and product launches.

Return on investment


of Australian Dental Professionals were engaged with the brand via an Oral-B Program or initiative


of Australian Dental Professionals were actively using the Oral-B Web Application


Dental Professional opt-in

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P 02 9998 5333 • F 02 9998 5300

Tactical Directions ABN 97-615-439-006 info@tdirections.com.au