Oral-B Professional Programs
Integrated marketing solution
To maintain Oral-B’s ‘#1 dentist recommended brand worldwide’ positioning, TD were briefed to develop and manage their ongoing professional channel marketing.
TD developed a central SQL database that enabled live up-to-date data population across all touch points. Specific stakeholder interfaces were developed, including a Dental Professional App and Sales Team dashboard.
TD leveraged Dental professional database insights to develop an overarching integrated solution within the Dental Professional channel. TD managed all activity including: Dental Professional app to opt-in and manage ongoing engagement and preferences in Oral-B programs and initiatives, power toothbrush usage and recommendation program, telemarketing, sales team support collateral and tools, creative communications and trade advertising, personal and patient sampling campaigns, conferences, symposiums and events and product launches.
Return on investment
of Australian Dental Professionals were engaged with the brand via an Oral-B Program or initiative
of Australian Dental Professionals were actively using the Oral-B Web Application
Dental Professional opt-in
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strategic marketing • creative communications • superior service
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Locked Bag 2013 Mona Vale NSW 1660
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