02 9998 5333

CASE STUDY
STAEDTLER

Start it with Staedtler

Product Awareness Campaign

The start of something great

TD were briefed on developing a creative campaign to reconnect STAEDTLER’S target market with their hero products, graphite pencils and whiteboard markers.

Market research, including characteristics and media consumption behaviour paved the way for a simple creative approach that respected the brand and allowed the product placement and usage to shine. The outcome was a campaign that provided audiences with the freedom to imagine how they would ‘Start it with STAEDTLER.’  

Return on investment

Facebook impressions

unique Facebook reach

LinkedIn impressions, generating 134 click-throughs

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