02 9998 5333


Back to School 

2022 Campaign

The Brief

Develop a maximum reach campaign to drive awareness and increase sales of STAEDTLER at key retailers during the key back to school seasonal period when parents are in a purchasing mindset.

The Strategy

TD developed a digital forward campaign strategy that reflected the shift towards online shopping amongst our audiences and helped mitigate any potential COVID-19 impacts as a result of lockdowns.

The campaign media was supported by a compelling creative direction that included a strong ‘Back to School’ key message and heroed STAEDTLER’s core product range to drive brand recall in a fun and engaging way.

Launched in the lead-up to the school year for a 3 week duration, TD developed and executed the below campaign media mix:

  • Catch-Up TV (15 and 30 second video animations).
  • Social Media Advertising (static, carousels and reels).
  • Display Advertising (MREC, banners, skyscapers and GIFs).
  • Social Influencers.

The Results

total media impressions


achieved over projected KPI


completed video views

      Exploration of campaign digital solutions in wider brand strategies.

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    P 02 9998 5333 • F 02 9998 5300

    Tactical Directions ABN 97-615-439-006 info@tdirections.com.au