Beyond Blue Campaign
TD were briefed to develop a creative campaign along with media strategy to demonstrate STAEDTLER’s commitment to mental health and support of Beyond Blue.
TD developed a creative concept aligning to both STAEDTLER and Beyond Blue brand guidelines. Our core focus was to recognise the importance of mental health by promoting the Beyond Blue Support Services available.
Whilst considering the overall target market (being a wider audience, outside of STAEDTLER’s existing customer base), TD launched a targeted digital advertising campaign across LinkedIn, Facebook and Instagram. The campaign encouraged people to download Beyond Blue’s resources to support them in their mental health journey.
To enhance the campaigns success, TD developed creative collateral including a suite of animated social GIFs along with printed flyers and dedicated eDM for Trade Customers.
The campaign was launched across multiple platforms during campaign live dates ensuring the highest possible reach, engagement and brand recall. Key highlights across the month long campaign period include:
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