02 9998 5333

CASE STUDY
STAEDTLER

Start it with Staedtler

Product Awareness Campaign

The start of something great

TD were briefed on developing a creative campaign to reconnect STAEDTLER’S target market with their hero products, graphite pencils and whiteboard markers.

Market research, including characteristics and media consumption behaviour paved the way for a simple creative approach that respected the brand and allowed the product placement and usage to shine. The outcome was a campaign that provided audiences with the freedom to imagine how they would ‘Start it with STAEDTLER.’  

Return on investment

Facebook Impressions

Unique facebook reach

LinkedIn impressions, generating 134 clicks-throughs

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Sydney - Head office
1 Queens Parade, Newport NSW 2106

Locked Bag 2013 Mona Vale NSW 1660
P 02 9998 5333 • F 02 9998 5300

Brisbane
Level 19, Waterfront Place,

1 Eagle Street, Brisbane QLD 4000
P 02 3360 0242 • F 07 3360 5300

Gold Coast
Level 15, Corporate Centre One,

2 Corporate Court, Bundall QLD 4217
P 07 5591 9537 • F 07 5591 9555

Tactical Directions ABN 97-615-439-006 info@tdirections.com.au