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CASE STUDY
BRISBANE CITY COUNCIL

A world-class and iconic parkland that is uniquely Brisbane. 

VICTORIA PARK DRAFT VISION VIDEO AND SUPPORTING COLLATERAL

The Brief

Development of a video and supporting document to promote Victoria Park’s Draft Vision and create excitement of the opportunities to come for Brisbane residents.

The Strategy

TD combined Victoria Park rendered videos with Council brand assets and strong visual devices to create an engaging narrative of the potential park areas, opportunities and spaces, driving excitement amongst residents. Council’s colour palette was strategically incorporated to frame key messaging and clearly divide the park spaces and draft ideas within the video.

The video creative was then carried into the Victoria Park Draft Vision document to ensure visual consistency and engagement. High quality renders were a focal point throughout, complementing the content and enabling residents to visualise the scale of the Victoria Park Vision.

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